10 Email Marketing Strategies to Dramatically Increase Your Sales

Email marketing is one of the most profitable strategies available to the online entrepreneur (and offline business owners, too).

Consider this: About 99% of your website visitors will leave without buying anything from you on their first visit. But by creating a great opt-in offer you can at least get their contact details – and then use email marketing to follow up, build relationships, and turn them into paying customers.

And email marketing is by far the BEST and CHEAPEST way to stay in touch with your customers and build rock-solid relationships with them – so they'll buy from you again and again! (This is called the "lifetime value" of your customers, and it's extremely profitable.)

Email marketing just plain works! Just take a look at these statistics from PostFuture:

  • There are now more than 1 BILLION Internet users worldwide – and 90% of them use email.
  • 70% of users receive opt-in email from online businesses.
  • 82% of online buyers have made at least one purchase in response to an email promotion.
  • 32% have made an immediate online purchase in response to an email.

With numbers like these, you can understand why I'm always amazed to hear about a business that STILL has not started to take advantage of email marketing strategies.

If you're stuck for ideas on how to use email marketing to ramp up your profits, here are 10 proven email marketing strategies to get you started …

Email marketing strategy # 1: Develop relationships and establish credibility by offering free information

Sending your subscribers valuable, free information – such as an author eBook – will help them get to know and trust you. Once you've established your credibility, you dramatically increase your chances of converting subscribers into lifelong customers.

You can offer anything from a free report to a free trial version of software … whatever you think your subscribers would like!

Email marketing strategy # 2: Encourage repeat visits by announcing regular specials

Once you've started collecting email addresses, you can send your customers and subscribers regular updates letting them know what your specials are. Sending regular discount offers is a great way to get your customers familiar with you and your site – and turn them into regulars who will buy from you again and again.

Email marketing strategy # 3: Host "Customer Only" events

Suppose you own a restaurant, and you've been collecting your customers' email addresses. You could send each of them an email invitation to an exclusive wine-tasting evening for regular diners only. Rewards like this are one of the best ways to capitalize on the lifetime value of your customers.

If you own an online business, you can set up a special page on your site that is accessible only to customers – and then send them an email telling them how to take advantage of the specials you advertise on that page.

Email marketing strategy # 4: Include promotions in appointment reminders

If you are running a service business, as opposed to a retail business, you can still capitalize on the power of email marketing by sending appointment reminders to your clients.

If you're a karate teacher, for example, you could send your new clients an email three days before their first lesson, reminding them where you are located and when they need to arrive. In that same message, you could include a coupon that offers them 25% off their lessons if they bring a friend to enroll as well!

Email marketing strategy # 5: Follow up with your hottest leads

You can use email to follow up with people you have spoken with personally, but who have not made a purchase. Offer to answer any additional questions they may have, and let them know that you are available to speak with them at their convenience. This can dramatically increase your chances of closing a sale by providing your leads with extra information they're not expecting.

Email marketing strategy # 6: Offer electronic "loyalty coupons"

This is a great way to get your existing customers to buy from you again and again. Simply send each of your customers a coupon that they can print and bring with them into your store or use on your website. It is always a good idea to make your coupons valid for a limited time only to motivate your customers to make a purchase from you as soon as possible.

Email marketing strategy # 7: Send follow-up offers to your customers

Follow-up offers are one of the most powerful ways to build a profitable business. Because they build on the trust you've established to close the initial sale – and turn first-time Buyers into regular customers.

How profitable can follow-up email be? My team once sent our customers a follow-up email introducing them to a product that we thought they might like. The entire process of writing the email and sending it out took about 20 minutes – and the result was a direct profit of $ 74,000!

Email marketing strategy # 8: Encourage "Send to a Friend" referrals

Email is a great way to encourage referrals because it's easy for people to forward messages to their families, friends, and coworkers. Make sure every newsletter, offer, or eBook you send to your subscribers reminds them that they can forward your message to anyone they think might be interested.

You could even run a promotion that gives your existing customers something for free every time they personally refer a new customer to you.

Email marketing strategy # 9: Deliver your product electronically

Suppose you've written a book and you're currently selling paperback copies through your site for $ 29 each. By creating a digital version of your book – which is WAY easier than you're probably thinking – you can simply email it to your customers.

And since you will not have to worry about things like printing costs, warehousing, packaging, and delivery, you can DRAMATICALLY increase your profit margin!

Email marketing strategy # 10: Use email to sell your knowledge and create recurring revenue

If you are an expert on a particular topic – and just about everyone is – then you've got a successful business based on a paid-subscription newsletter waiting to be born.

Of course there are tons of other email marketing strategies you can put to use. And once you realize just how easy it is to use it to drive sales, you'll be thinking of all kinds of new strategies yourself!

How E-Commerce Can Increase You Revenue

Small and medium-sized businesses (SMEs) 10 years back found it hard & highly costing to work Globally. But nowadays Internet has made things much easier, from Small shops to large enterprises are now doing online business internationally and available 24/7 for anyone in the world.

E-commerce Websites are cost effective and its staff reducing, Where online strategies that can deliver much greater returns on a limited budget with affordable and efficient website solutions.

While it is impossible to know how many people actually see print advertising, online advertisers can track precisely how many see each and every ad and how many website visits it generates, enabling businesses to attract the highest

volume of targeted traffic, at the lowest possible cost. Whatever the visitor action – making a purchase, signing

up for a newsletter, downloading a report, conversions are the key to measuring Return On Investment.

With e-commerce you will get the opportunity to build your All-Time-Open-Shop and offer all services & products online which can be purchased with a click of a mouse.

Professional web site design is critical for success in the modern Internet Business World. Offering an attractive, intuitive interface with a logical and easy to use navigation layout will make the difference between a happy visitor (and potential client) and a frustrated web surfer at your website.

Your website is an integral part of your image, identification and communication strategy. Successful web communication comes from grabbing your visitors’ attention and providing a website that is comfortable to use. your web site should do both-innovative design captures the eye and is followed by a familiar and easy to navigate path.

A well-designed website is a mission-critical investment in

o enhancing brand image

o building consumer confidence

o increasing willingness to buy

From overall Website design and architecture, the simple things like clear contact information and telephone numbers, testimonials and case studies. Customers want to find what they’re looking for.

Setting up all requirements to accept payments online and automating all the processes, its all depends on reliable Web Development & Web Hosting solutions to ensure the best performance of your e-business.

Your E-commerce business can have its own online customer service solutions to meet your customers satisfaction like:

o Complaints Management System

o Live Chat Support System

o Trouble ticket System

o Online Billing System

Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its capabilities in the marketing strategy.

Focus on the product

Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the youngger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, so your marketing focus widens more effectively.

Focus on the market

The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and ultimately result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquering the market.

Have measurable information

Anything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detailed information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.

Accountability and responsibility

Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to achieve better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual's accounting helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the consequences.

Reviews

A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.

The Most Important Things to Know Before Potty Training Boys

Is potty training boys harder than potty training girls?

Some say "Yes", I say "No, not really."

I only add the "not really" part because potty training boys properly requires a bit more preparation only because parents have to make a few more decisions before beginning (which I'll discuss below). But the basic approach is exactly the same for potty training boys and girls.

So, in spite of what you may have heard, the following "myths" are not true:

1. Boys are more stubborn and less motivated than girls, and therefore harder to potty train.
2. Potty training boys is a lot longer process than potty training girls.
3. Boys are less motivated and therefore less cooperative during potty training.
4. Boys can not be potty trained until they're three.

If you believe any of the above statements, the first thing you should do is erase them from your memory bank, because they're simply a bunch of hooey, and if you buy into any of them, you're doing your son and your Wallet a big disservice.

Therefore, let me set the record straight. If your son is a normal, healthy toddler he should be ready for potty training at about 18 months (average) although some boys are ready earlier or later – anywhere from 12 to 27 months.

Boys who are ready for potty training will often begin to imitate their fathers or brothers (it's as though they realize the differences in genders) and may even start to stand at the toilet like them (even if they have no idea what to do once there !). And once the potty training process begins, they may also ask to use the toilet like them. If so, go for it!
If your child wants to be like daddy or like his older brother and believers, by all means, then let him stand! Power struggles are big no-nos in the potty training world …

So, what is the biggest difference between potty training boys and potty training girls? In my opinion, the only significant variance between the two is that parents need to decide ahead of time if they'll train their sons to urinate standing up or sitting down, so they'll know what kind of equipment they'll need.

My advise? Teach boys to urinate and have bowel movements sitting down. Period. (By the way, The American Academy of Pediatrics supports this advice).

Here's why:

1. You'll need less equipment. You can begin training using a potty chair only – no need for stools, urinals, and the like.

2. They'll learn "potty basics" faster. Remember, your son is learning a brand new skill – one that requires his – and yours – complete concentration and cooperation. So, why complicate the process by introducing too many things at once? Once your son has learned to use the potty, the big learning curve is over and it's reliably easy to teach them to urinate standing up, when the time is right.

3. Potty chairs are much "friendlier" when children are sitting. Consider this … potty chairs are low to the ground (purposefully, so toddlers can get on and off them easily), less "weak," and have much smaller openings than traditional toilets. Therefore, when children pee standing up, there's likely to be a good deal of splashing. The alternative is a urinal for peeing, and a potty chair or toilet for poop; A toilet for both; Egypt a potty chair for both. If you choose to use a toilet, you'll need to make sure you have a step stool (so your son can get on and off the processed by himself) and should consider purchasing a seat reducer (or else there's a better than even chance That your son may be frightened by the large opening – a very common fear).

4. You'll have less mess. Just put, potty training boys standing up is just plain messy, because little boys are notoriously bad aims – even with the best of intentions – so you can expect lots of dribbling down the potty chair, on the seat, and yes, all over the Floors and walls. It just comes with the territory.

5. Potty chairs are more flexible. One of the very best things about potty chairs is their portability. That's right … you can load them up and bring them with you, and your son can pee pee or poop on the fly (no pun intended:>). Trust me, this will come in very, very handy during your potty training journey. For whatever reason, you'll find that your child suddenly has to pee (and I mean, "really, really bad.") At the most inopportune times and your portable potty chair will be a Godsend. Yes, little boys can urinate in a potty chair standing up, but you'll need to bring lots of wipes with you!

Please also keep in mind that regardless of whether you're potty training boys or girls, consistency is king (in fact this is one of the core principles of our potty training system)! So, please see to it that whichever method you use, it's reinforced by all of the other adults who come in regular contact with your son.

This is especially true if your son is enrolled in pre-school, day care or has a nanny or babysitter. In fact, some organizations have very specific rules regarding potty training – especially as it relates to potty training boys. Therefore, it's a good idea to check with your childcare providers beforehand, so you're all on the same page.

Once again, I hope my advice on potty training boys has been helpful and you'll take the time to check out my other potty training articles!